Fleurie & Co.

For florists who are done guessing

The system I used to hit millions of views — running my flower shop's content solo.

I lost my 10-year account, started over from zero, and rebuilt to millions of views in 30 days — by myself, with one system. Now it's yours: run it solo, then hand off each piece when you're ready to scale.

Get the System Instant download · the full system + my real shoot-day brief, free

Sound familiar?

Two ways florists burn out — or burn cash.

Handing it to an agency

$2,500–5,000/mo

Locked into a contract. They don't know flowers. They promise "4–5 reels a month," you try it for two months, get nothing back, and quit — out the money with no control.

Doing it all yourself — with no system

Your consistency

You're never as consistent as you mean to be. You've got a camera roll full of content you know has potential — it just never gets posted fast enough. Then you get busy, and content goes silent.

Doing it yourself isn't the problem — doing it without a system is. Content was never one job. It's three.

The shift

One person. Three jobs. One system.

Content isn't one overwhelming task — it's three distinct jobs: creating, editing, and posting. Run them as a system and one person can do it all. I did, on a brand-new account, and hit millions of views.

Solo to start

No team required. No agency. Just the system — and when you're ready, an affordable path to hand each piece off.

Real results

I lost my 10-year account. Then this happened.

After my original business account — the one I'd built for 10 years — got hacked and gone, I was devastated. I started over from zero. Then I doubled down on content using this exact system. Here's 30 days on a brand-new account.

3.6M

views in 30 days

2.5M

accounts reached

My real 30-day account insights

A brand-new account with no legacy following — over 97% of those views came from non-followers. That's not luck. That's what consistent, high-volume content does when it's backed by a system.

Get the System Instant download · includes the free Creator's Brief

One reel, up close

And it's not just one viral fluke.

Reel after reel pulling hundreds of thousands to millions of views — in the same month, from the same account. One hit 2 million on its own.

2.0M

top reel ("It's peony season")

560K+

the next one — and the next, and the next

Instagram content insights by reel, 30 days

My real content breakdown · last 30 days

These numbers aren't a promise that you'll hit the same. They're proof of one thing: consistency and volume work. The only way to keep that volume up — without burning out or breaking the bank, with full control of your own brand — is a real system.

Get the System Instant download · the full system + Creator's Brief

When you're ready to scale

And handing it off costs less than you think

You run it solo to start. But when you want your time back, you don't need an agency or an expensive hire — you outsource the three jobs you already understand, one at a time. That's the real unlock: because you've mastered the system yourself, you hand each person a proven rulebook to follow — not a blank page to freestyle. They execute your exact, tested method, so the handoff is seamless and controlled — no agency-burn-then-crawl-back-to-doing-it-all spiral. You scale on your terms, for a fraction of the price. I haven't found a leaner, more flexible, or cheaper way to do this.

A Marketing Agency

$2,500–5,000

per month

Locked in. No control. Doesn't know flowers.

One In-House Manager

~$6,600

per month ($80k/yr)

One overwhelmed person doing three jobs badly.

Outsourcing the System

From ~$1,000

per month

Each job done by a specialist, paid only for the hours it needs.

And you can hand off just one job to start — keep the rest yourself and pay even less. The system shows you exactly how.

Why this works

Talent isn't the secret. A system is.

Consistency, volume, full autonomy, and flexibility — without burning out or breaking the bank — don't happen by accident. They happen when you have structure: the three jobs separated, a repeatable rhythm, and clean handoffs between them. That's what this system gives you — solo or scaled.

It's not a list of tips. It's the exact system I built — and rebuilt — through years of trial, error, and expensive mistakes, so you can skip straight to the version that works.

Get the System Instant download · includes the free Creator's Brief

What you get

A complete, ready-to-run system

Not theory. The actual system I use — including the real document behind my own content.

The three jobs, defined

Why content is really three distinct jobs — creating, editing, posting — and how to run all three well yourself.

The weekly rhythm & filing system

A repeatable schedule one person can actually sustain, plus a filing & handoff system so nothing piles up — and so you can hand work off cleanly later.

My real Creator's Brief (free)

The actual shoot-day document behind my content — the 4-hour workflow, full shot lists, and rules. Use it yourself, or as the template to build your own.

When & how to scale — and exactly what to pay

How to outsource each job one at a time when you're ready, the exact pay structure for each role (shooter, editor, poster), and how the whole thing lands around ~$1,000/mo — less than one hire.

The expensive mistakes I made — so you don't

The hard-won lessons that cost me real money, written so you skip them entirely.

Your first 30 days

A step-by-step solo rollout so you can start without blowing up your week.

Why this is the best money you'll spend

Content is an asset. Ads are rent.

Paid ads stop the second you stop paying. Content keeps working for months — getting found, getting shared, bringing orders long after it's made. You're not renting attention. You're building a library that compounds.

Is this you?

Built for the florist doing it all

✓You're running your shop's content yourself and can't stay consistent.

✓You have great content sitting unused in your camera roll, never posted fast enough.

✓You're tired of agencies that cost a fortune and don't understand flowers.

✓You want a repeatable system you control now — and a clear path to hand it off later.

Who's behind this

From someone who runs a real flower shop

I'm not a marketing guru. I've spent roughly a decade running my own flower shop — doing the marketing, the content, all of it, mostly alone.

Here's what makes this different: I didn't follow a system to get results. I got the results first — through years of trial, error, and expensive burn — and then put what worked into a system so I could repeat it and share it. It's the conclusion of real experience, not a theory I'm testing on you.

And the core problem it solves isn't unique to flowers. I've watched businesses across every kind of industry get burned by the exact same thing — and small business owners get hit hardest. Big companies can throw money at an agency or a full in-house team. A one-person shop has no luxury to hire a full team — and no luxury to go silent either. That impossible squeeze is exactly what this system was built to fix.

I solved it for myself, in flowers, and that's who I built this for. One more thing: the documents included aren't props I made for a course. They're my real, existing business materials — the actual files I use to run my own shop. This is built for florists, by a flower shop owner who's still in it.

Run your content like a system.

The exact method I used to hit millions of views solo — yours to run yourself, and to scale when you're ready.

Get the System Instant download · the full system + free Creator's Brief

Everything you need to get your flower shop's content under control — and a clear, affordable path to hand it off when the time comes.